Compassion in Action,
Not Commerce.
Dog It Up began not as a business, but as a vision. A journey where every pet receives the same love, dignity, and care as humans.
The Rajasthan Roots
In the late 1950s and early 1960s, my father had a simple yet powerful vision — to ensure that animals receive the same quality of medicines and care as humans.
He established the first dedicated veterinary pharmacy in Rajasthan. At a time when having a dog at home was not widely accepted, he began treating animals on a small scale and personally connecting families with dogs who needed loving homes. It wasn’t a business idea — it was compassion in action.
Carrying the Legacy Forward
At just 11 years old, Dipen began dedicating his heart and time to the world of animal care, finding a profound sense of purpose in the silent, loyal companionship of dogs.
Over the decades, that childhood compassion deepened into a lifelong calling: to create a world where every dog is understood not just for their physical needs, but for their emotional soul.
A Lifelong Commitment
Growing up, I watched my father pour his heart into caring for animals. It wasn’t just something he did—it was who he was. Through him, I understood the quiet, powerful bond that exists between a pet and a family… a kind of love that fills homes in the most beautiful way.
Dog It Up is an extension of that journey—now evolving to reach more families by going online. The vision is to make this experience accessible to every home, so more people can feel the joy, companionship, and love that a pet brings. This isn’t just about connecting pets with homes; it’s about building a community rooted in compassion, trust, and genuine care.
Restoring Responsibility and Integrity to Pet Parenting
In recent years, the process of bringing a pet home has become highly commercialized. Our goal is to change this system.
100% Home Bred Pups
No kennel or farm breeding. We only source from verified, ethical, and loving home environments.
Health & Breed Certified
Every pup is age-appropriate vaccinated, dewormed, and fully vet-checked before adoption.
International Passport
The only pet organization in India to provide International Passport Certification.
Complete Parent Details
100% transparency regarding the puppy's family background and lineage.
Mandatory Counselling
Mandatory training and guidance for puppy care at the time of adoption.
Expert Support Board
Vets, behaviorists, and nutritionists are on board for post-adoption support.
Our Vision & Animal Police NGO
A world where every pet in India is treated with dignity, and the journey of companionship is defined by joy.
Connect With Our NGO