There is something about dogs that is difficult to explain.
They love without conditions. They stay when we are at our worst, wait for us without ever complaining, and trust us completely. For them, we are their whole world.
For over 22 years, Dipen Sharma has dedicated his life to understanding, caring for, and protecting these beautiful souls. What started as a deep love for dogs eventually became Dog It Up, with one simple belief: every dog deserves the right care, the right home, and a healthy, happy life.
At Dog It Up, we don't see dogs as pets. We see them as family.
Our journey has helped us serve over 1 lakh pet parents across India, guiding families through some of the most important decisions of their dog's life, from choosing the right companion to understanding their health and long-term care.
A Journey Built on Trust
Over the years, Dog It Up has been fortunate enough to become a trusted name for many families, including celebrities, public figures, and dignitaries.
Our journey has included working with personalities such as Salman Khan, Alia Bhatt, Shraddha Kapoor, Disha Patani, Nawazuddin Siddiqui, Mohit Raina, Pulkit Samrat, Radhika Madan, Wamiqa Gabbi, Rohit Saraf, Varun Sharma, Karishma Tanna, Rashami Desai, Jasmin Bhasin, Sherlyn Chopra, Minissha Lamba, Shashank Vyas, Mika Singh, Jasleen Royal, Aditya Narayan, Elnaaz Norouzi, Raai Laxmi, Vikas Gupta, Mishan Oberoi, Sonali Bhadoria, and many more.
We have also had the privilege of consulting for former Rajasthan Chief Minister Smt. Vasundhara Raje Scindia for her Shar-Pei, Hon'ble Chief Minister of Rajasthan Shri Bhajan Lal Sharma, Hon'ble Deputy Chief Minister Smt. Diya Kumari, and former Cabinet Minister Shri Anurag Thakur for his Cocker Spaniel.
Our work has also extended to families associated with Late Shri Bhairon Singh Shekhawat and Mr. A. A. Khan, Chief Security Officer to former President of India, Dr. A. P. J. Abdul Kalam.
But the names are never the most important part of these stories.
The dogs are.
Because behind every name is a family that loves a dog, worries about a dog, celebrates with a dog, and wants nothing but the best for that little life.
Some Dogs Stay With You Forever
One of the most memorable cases we have been associated with was Mika Singh's Labrador, who was diagnosed with an extremely rare, early-stage case of hip dysplasia at just 2.5 months old. With the right care and guidance, the baby is doing exceptionally well today.
Shraddha Kapoor brought her Poodle home through DogItUp.in, and our team continues to be involved in the baby's care.
Karishma Tanna also brought her Shih Tzu through us, while Nawazuddin Siddiqui's Retriever is also from Dog It Up and continues to be in excellent condition.
Our relationship with Aditya Narayan's family goes back many years. We were associated with his Black Labrador and Pug, who lived for over 14 and 12 years respectively, and continue to be associated with his current Retriever, who is now around 7-8 years old.
These aren't just cases or clients for us.
They are relationships built over years.
We have watched puppies grow, families change, and dogs become an irreplaceable part of people's lives.
That is the part of this journey that means the most.
When Care Became a Movement
Over the years, our work grew beyond individual families.
We realised that if we truly wanted to make a difference, we had to do more for dogs who didn't have someone standing beside them.
That belief led us deeper into animal welfare, adoption, responsible pet parenting, and community initiatives.
On August 2, 2026, Friendship Day, Dog It Up partnered with the Jaipur Municipal Corporation (JMC Greater) for a Mega Pet License and Health Camp.
What happened that day became one of the most meaningful milestones in our journey.
2,168 dog registrations were completed offline in a single day.
But the number we remember most is 55.
Because 55 rescue puppies found their forever homes in just three hours.
For those 55 puppies, it wasn't just an event.
It was the day their lives changed.
A new home.
A new family.
Someone waiting for them at the door.
That is what animal welfare means to us.
Not just numbers. Not just records.
Lives.
The event also brought together 20 veterinarians who provided free health check-ups, oral care, and vaccinations. More than 30 specialised stalls and exhibitors joined the initiative, and we even attempted a World Record with the world's largest dog pizza made with pet-safe ingredients.
And yes, the dogs got to enjoy it too.
Because if it was their day, they deserved to be celebrated.
Another Milestone, Another 138 Stories
This wasn't our first time witnessing the power of adoption.
Dog It Up previously facilitated the adoption of 138 local puppies into loving homes in a single day, earning recognition in the India Book of Records.
138 puppies.
138 families.
138 new beginnings.
For us, that achievement was never really about the record.
The record was simply proof of what can happen when people come together for a cause that matters.
Beyond Dogs, It Is About People Too
We have also worked with the Brihanmumbai Municipal Corporation (BMC) on initiatives such as "Scoop Your Dog's Poop", encouraging responsible pet parenting and cleaner public spaces.
During civic and election awareness campaigns, we used the bond between people and their pets to make important messages more relatable.
Because loving your dog is not only about giving them food, toys, and a comfortable bed.
It is also about being responsible for the world they live in.
The Journey Ahead
Jaipur showed us what is possible when pet parents, veterinarians, civic authorities, brands, and animal lovers come together.
Now, we want to take that vision further.
Our next focus is Mumbai, where we aim to build a stronger ecosystem around pet registration, preventive healthcare, responsible pet parenting, adoption, and awareness.
The goal is simple:
No pet parent should remain uninformed.
No dog should remain without proper care.
And no puppy should have to grow up without knowing what it feels like to be loved.
Why We Do What We Do
After 22 years, the reason is still the same.
Dogs give us something that very few people can.
Their trust.
Their loyalty.
Their ability to forgive.
Their ability to love us on our best days and our worst days, without ever asking us to be anything other than ourselves.
Maybe that's why we call them the Super Humans.
They teach us how to love without conditions.
And our job is simply to make sure that the trust they place in us is never taken for granted.
Dog It Up is more than a pet service.
It is 22+ years of relationships, thousands of families, countless wagging tails, second chances, and a belief that every dog deserves a life filled with love, dignity, and care.
Because they spend their entire lives being there for us.
The least we can do is be there for them.
Serving the Super Humans since ever.
List of Pet Parents
Mr Tejas Karia (Karia metals LLC Dubai )
Mr Mohit Raina (Actor)
Mr Daya Naik (ACP)
Mr. Jayesh Gothi ( Lotus builders / Kamdhenu /Kamdhenu Ply
Ms Nitanshi Goel - Actress
Pearl V puri - Actor
Mrs Apporva Bijawat - working with UK Govt
Mr Jadish Rawat Igatpuri - Real Estate
Mr. Harsh Vardhan Jain - jewel craft (marine drive)
Kirti gurbani an ardent pet parent from Indore
Mrs Rushita Maharshi (Texas , US)
Mr Alok Sharma- hexagon Chemicals (Shenzen, china)
Advocate Bharati Chaturvedi (Advocate high court)
Aditya Birla Group
Trusted by Pet Parents. Guided by Experts.
Over the years, Dog It Up has built a strong network of experienced veterinary and pet-care professionals who help us provide pet parents with reliable guidance across nutrition, behaviour, preventive care, medical consultation, and specialised support.
Our network of experts includes:
- Dr. Farokh Master
- Dr. Vinod Sharma – DCC Hospitals
- Dr. G. K. Sinha, BVSc & AH, MVSc (Medicine)
- Dr. Pal, BVSc & AH – Practicing with canines and felines and associated with Dog It Up for several years
- Dr. Ashutosh Sinha – BPT, MPT (Neurology), Certificate Course in Sports Medicine; with extensive clinical experience in physiotherapy and specialised experience working with canines
Together, this network allows Dog It Up to connect pet parents with experienced professionals and help them make better-informed decisions about their companions' health, nutrition, behaviour, rehabilitation, and overall well-being.
Because responsible pet parenting isn't just about finding a dog a home.
It is about ensuring that they receive the right care throughout their entire journey with us.
These experts are part of the growing ecosystem we are building at Dog It Up, bringing together pet parents, veterinarians, specialists, and animal lovers with one shared goal:
Better care. Better awareness. Happier lives for our Super Humans.
Dipen Sharma
Founder, Dog It Up
dogitup.in
Co- Founder, Cafe Pefe
World's 1st Pet Cafe
Co-founder,
Ohh my Dog
“तन समर्पित , मन समर्पित ,
इन जीवो के लिए हर क्षण समर्पित“
