✨ INDIA'S MOST TRUSTED PET LEGACY

Welcome home a Companion, not just a pet.

Dog It Up creates a trustworthy path between ethical home breeding and loving families. Experience a journey built on medical transparency and lifelong guidance.

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Healthy Companion Dog

Built on Ethical Foundations

Setting an honest standard for pet care. No cages, no stress — only verified love.

Ethical Sourcing

Ethical Sourcing Only

"We work with verified home breeders who treat pets as family."

No-Display Policy

No-Display Policy

"No shop displays. Immunity and stress-free environments are prioritized."

Parent Information

Parent Information

"Full verified information of the parents is provided for every fur-baby's transparency."

Medical Transparency

Medical Transparency

"Every puppy undergoes health checks and comes vaccinated and dewormed."

Your Perfect Baby

Your Perfect Baby

"Expert profiling to match energy with your lifestyle and home dynamic."

Legacy of Care

Legacy of Care

"Leveraging 50+ years of veterinary excellence for your baby's start."

Trusted by 1 Lakh+ Customers

Celebrities Found Their Stars at Dog It Up

Loved by celebrities and trusted by pet parents across India.

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Rajasthan Roots

The Rajasthan Roots

Our journey began in 1965 with Rajasthan’s first dedicated veterinary pharmacy, followed by our first pet centre in 1990, built on a simple belief: pets deserve the best care.

For Dipen, this isn’t just a profession, it’s his upbringing. He learned everything by watching his father, growing up surrounded by dogs, care, and compassion. From a very young age, he wasn’t just around animals, he was caring for them, understanding them, and treating them with deep empathy.

With over 50 years of family legacy and 25+ years of his own hands-on experience, Dipen carries forward not just knowledge, but a lifetime of love for dogs and gives you DOG IT UP.

"To take our services to every corner of India, spreading awareness about pet healthcare. To help families coexist with their pets naturally, with understanding, care, and respect."

"Building India's most honest adoption ecosystem."

Our Legacy Story
Dog Adoption

Verified Google reviews

Trusted by over 1 lakh+ pet parents across india

Anushka Agrawal

★★★★★
We were really hesitant about getting a Saint Bernard in Rajasthan heat, but Dipen made everything so easy to understand. He patiently guided us through all the care, do’s and don’ts in the simplest way. Our biggest fear was trusting and getting a dog from another city, but they built that trust so naturally and stood by us at every step. It truly felt like they held our hand through this entire journey. Thank you Dog It Up for our Gabru , we’re beyond grateful ❤️
Read more

Harsh Jain

★★★★★
I’m extremely grateful to Dog It Up for giving me my Shih Tzu. The entire journey has been truly wonderful, and I couldn’t have asked for a better experience. From day one, their guidance has been constant and so helpful, whether it was vaccinations, meal plans, or understanding my pup’s behaviour, everything was explained in detail and very clearly. It made the whole process so much easier for me as a pet parent. What I really appreciated was how hassle-free everything was. Thank you, Dog It Up and Dipen for making this journey so special ❤️
Read more

Chaitanya Maheshwari

★★★★★
got a cute fur baby from DogItUp and post purchase owner was in contact for any assistance needed
Read more

Sakshi Maloo

★★★★★
We got our shihtzu from Dog It Up, and the entire experience has been smooth and reassuring. Our puppy is healthy, active, and clearly well cared for, which was our biggest priority. They had already explained the vaccination process and follow up doses and schedule in a very clear and simple way. As new pet parents, this kind of transparency really helped us feel confident. What really stands out is their consultation support. They’re always available to guide us on food, supplements, behavior, and overall puppy care, which makes a huge difference, especially in the initial months. Overall, Dog It Up genuinely focuses on responsible pet care and ongoing support rather than just selling puppies. We’re very satisfied with our experience and would definitely recommend them to anyone looking for a healthy pup with proper guidance.
Read more

Aishwarya Gandhi

★★★★★
I’ve been in touch with Dipen for the past one and a half years regarding my jack Russell Terrier baby, and the experience has been commendable. His honest efforts are visible in my baby. He has consistently guided and consulted me on my baby’s health, nutrition, and even training my naught brat. I’m genuinely very, very thankful for his support. He has been there for us throughout in this journey, making the entire process so much easier and stress-free. Highly grateful for his dedication and care.
Read more

shweta kathuria

★★★★★
Great experience! Helpful staff, healthy puppies, and good guidance for first-time pet owners. Definitely worth checking out if you’re looking to bring home a furry friend.
Read more

NIKITA GANDHI

★★★★★
I have a wonderful experience with Dog It Up. We first got a poodle from them, and after such a positive experience, we went back later to welcome a Shih Tzu into our family as well. Throughout this entire journey, Dipen has been incredibly helpful, supportive, and always available to guide us whenever needed. Both our puppies have been healthy, happy, and well-adjusted, and we have faced absolutely no issues with them. We are truly grateful for the love and joy these babies have brought into our lives. Thank you, Dog It Up, for everything!
Read more

maitri Maloo

★★★★★
I got a Shih Tzu from Dog It Up for my parents before my wedding, just so the house wouldn’t feel empty. But I never expected her to become their whole world. Today, I see a completely different side of my parents—more playful, more joyful, just happier. It’s honestly so comforting to know they have someone to love and who loves them back unconditionally. Dipen understood our home so well and suggested the perfect baby for us. He also guided my parents with so much patience that everything felt easy from day one. With Dog It Up, it never felt like just getting a pet—it felt personal. I can truly trust them blindly when it comes to pet care. Grateful for this happiness they’ve brought into our lives. ❤️
Read more

Vinayak Suthar

★★★★★
We got a siberian husky from Dog It Up . She was super playful and jumping around the time we received her . They shared full lineage details and vaccination records. Felt very genuine. Its difficult to get a healthy pet as everyone busy in selling, no one is concerned about dogs health. But these guys handle the whole process with warmth and thats visible throughout.
Read more

Harmaan Bajwa

★★★★★
Getting pure bred and a healthy one in Mumbai is more than difficult. we were searching for a toy Shih Tzu for 2-3 weeks, one of my friend recommended this place and now i can say its Totally worth it. Home bred pup, very healthy, and proper documents given.he’s now 4 months old and very active.
Read more

Abhishek Dubey

★★★★★
We brought home a Labrador Retriever and the experience was smooth. Dipen explained everything clearly whole process was easy, though it took more than a week's time to get this whole thing done but its ok till the time we are getting a healthy pup. Thanks team
Read more

kamal khatri

★★★★★
I got our golden retriever from dog it up and honestly he is so healthy and super playful from day one it just made me so relieved The team was always there for our million questions - like literally anytime and that made the whole process feel so easy and less stressful because as new pet parent , i was quite anxious and they really understood that which meant a lot Today i am the happiest pet parents with my baby❤️
Read more

Priyanka Sachdeva

★★★★★
Our Maltese Zara was going through a really difficult time. She had severe skin infection and even after consulting three different clinics it didnt help. The infection kept coming back. She became very quiet, almost depressed and eventually stopped eating, it was heartbreaking for us. My friend recommended this place and after consulting the owner his guidance gave us more clarity about what we were doing wrong all this while. She recovered in 3 weeks. Following his advice we also brought home another dog and it turned out to be the best decision. Her activity levels are back to normal again. Thank you dog it up ❤️
Read more

krisha barot

★★★★★
Got a Beagle puppy from here .Very active and healthy pup. You can see the difference in ethical breeding. Never been to a vet fir any treatment from the last 9 months other than vaccination.
Read more

Aayush

★★★★★
First-time pet parent , and I chose a maltipoo. Honestly, we were not sure about even getting a dog as my wife is scared of dogs and my mother is 70 above. I was nervous, but we did a group consultation before going ahead and now my whole family is so much into our new baby. Its a very different feeling. Thanks alot guys
Read more

nitya Panjwani

★★★★★
It all started with just a simple call to enquire. Honestly, we weren’t expecting much at first, but the way everything was explained and how patiently we were guided made things so clear and comfortable. By the end of it, we felt more than 100% sure and ready to become pet parents. Really grateful to Dog It Up for such a warm and genuine experience, it meant a lot to us.
Read more

Sanjay Purohit

★★★★★
Extremely helpful, sensible and easy going person, give it a try 👍
Read more

Hari Yadav

★★★★★
We took a German Shepherd pup. Strong build, healthy lineage, the deworming and the vaccination was already done. Very professional experience.
Read more

Anushka Agrawal

★★★★★
We were really hesitant about getting a Saint Bernard in Rajasthan heat, but Dipen made everything so easy to understand. He patiently guided us through all the care, do’s and don’ts in the simplest way. Our biggest fear was trusting and getting a dog from another city, but they built that trust so naturally and stood by us at every step. It truly felt like they held our hand through this entire journey. Thank you Dog It Up for our Gabru , we’re beyond grateful ❤️
Read more

Harsh Jain

★★★★★
I’m extremely grateful to Dog It Up for giving me my Shih Tzu. The entire journey has been truly wonderful, and I couldn’t have asked for a better experience. From day one, their guidance has been constant and so helpful, whether it was vaccinations, meal plans, or understanding my pup’s behaviour, everything was explained in detail and very clearly. It made the whole process so much easier for me as a pet parent. What I really appreciated was how hassle-free everything was. Thank you, Dog It Up and Dipen for making this journey so special ❤️
Read more

Chaitanya Maheshwari

★★★★★
got a cute fur baby from DogItUp and post purchase owner was in contact for any assistance needed
Read more

Sakshi Maloo

★★★★★
We got our shihtzu from Dog It Up, and the entire experience has been smooth and reassuring. Our puppy is healthy, active, and clearly well cared for, which was our biggest priority. They had already explained the vaccination process and follow up doses and schedule in a very clear and simple way. As new pet parents, this kind of transparency really helped us feel confident. What really stands out is their consultation support. They’re always available to guide us on food, supplements, behavior, and overall puppy care, which makes a huge difference, especially in the initial months. Overall, Dog It Up genuinely focuses on responsible pet care and ongoing support rather than just selling puppies. We’re very satisfied with our experience and would definitely recommend them to anyone looking for a healthy pup with proper guidance.
Read more

Aishwarya Gandhi

★★★★★
I’ve been in touch with Dipen for the past one and a half years regarding my jack Russell Terrier baby, and the experience has been commendable. His honest efforts are visible in my baby. He has consistently guided and consulted me on my baby’s health, nutrition, and even training my naught brat. I’m genuinely very, very thankful for his support. He has been there for us throughout in this journey, making the entire process so much easier and stress-free. Highly grateful for his dedication and care.
Read more

shweta kathuria

★★★★★
Great experience! Helpful staff, healthy puppies, and good guidance for first-time pet owners. Definitely worth checking out if you’re looking to bring home a furry friend.
Read more

NIKITA GANDHI

★★★★★
I have a wonderful experience with Dog It Up. We first got a poodle from them, and after such a positive experience, we went back later to welcome a Shih Tzu into our family as well. Throughout this entire journey, Dipen has been incredibly helpful, supportive, and always available to guide us whenever needed. Both our puppies have been healthy, happy, and well-adjusted, and we have faced absolutely no issues with them. We are truly grateful for the love and joy these babies have brought into our lives. Thank you, Dog It Up, for everything!
Read more

maitri Maloo

★★★★★
I got a Shih Tzu from Dog It Up for my parents before my wedding, just so the house wouldn’t feel empty. But I never expected her to become their whole world. Today, I see a completely different side of my parents—more playful, more joyful, just happier. It’s honestly so comforting to know they have someone to love and who loves them back unconditionally. Dipen understood our home so well and suggested the perfect baby for us. He also guided my parents with so much patience that everything felt easy from day one. With Dog It Up, it never felt like just getting a pet—it felt personal. I can truly trust them blindly when it comes to pet care. Grateful for this happiness they’ve brought into our lives. ❤️
Read more

Vinayak Suthar

★★★★★
We got a siberian husky from Dog It Up . She was super playful and jumping around the time we received her . They shared full lineage details and vaccination records. Felt very genuine. Its difficult to get a healthy pet as everyone busy in selling, no one is concerned about dogs health. But these guys handle the whole process with warmth and thats visible throughout.
Read more

Harmaan Bajwa

★★★★★
Getting pure bred and a healthy one in Mumbai is more than difficult. we were searching for a toy Shih Tzu for 2-3 weeks, one of my friend recommended this place and now i can say its Totally worth it. Home bred pup, very healthy, and proper documents given.he’s now 4 months old and very active.
Read more

Abhishek Dubey

★★★★★
We brought home a Labrador Retriever and the experience was smooth. Dipen explained everything clearly whole process was easy, though it took more than a week's time to get this whole thing done but its ok till the time we are getting a healthy pup. Thanks team
Read more

kamal khatri

★★★★★
I got our golden retriever from dog it up and honestly he is so healthy and super playful from day one it just made me so relieved The team was always there for our million questions - like literally anytime and that made the whole process feel so easy and less stressful because as new pet parent , i was quite anxious and they really understood that which meant a lot Today i am the happiest pet parents with my baby❤️
Read more

Priyanka Sachdeva

★★★★★
Our Maltese Zara was going through a really difficult time. She had severe skin infection and even after consulting three different clinics it didnt help. The infection kept coming back. She became very quiet, almost depressed and eventually stopped eating, it was heartbreaking for us. My friend recommended this place and after consulting the owner his guidance gave us more clarity about what we were doing wrong all this while. She recovered in 3 weeks. Following his advice we also brought home another dog and it turned out to be the best decision. Her activity levels are back to normal again. Thank you dog it up ❤️
Read more

krisha barot

★★★★★
Got a Beagle puppy from here .Very active and healthy pup. You can see the difference in ethical breeding. Never been to a vet fir any treatment from the last 9 months other than vaccination.
Read more

Aayush

★★★★★
First-time pet parent , and I chose a maltipoo. Honestly, we were not sure about even getting a dog as my wife is scared of dogs and my mother is 70 above. I was nervous, but we did a group consultation before going ahead and now my whole family is so much into our new baby. Its a very different feeling. Thanks alot guys
Read more

nitya Panjwani

★★★★★
It all started with just a simple call to enquire. Honestly, we weren’t expecting much at first, but the way everything was explained and how patiently we were guided made things so clear and comfortable. By the end of it, we felt more than 100% sure and ready to become pet parents. Really grateful to Dog It Up for such a warm and genuine experience, it meant a lot to us.
Read more

Sanjay Purohit

★★★★★
Extremely helpful, sensible and easy going person, give it a try 👍
Read more

Hari Yadav

★★★★★
We took a German Shepherd pup. Strong build, healthy lineage, the deworming and the vaccination was already done. Very professional experience.
Read more