Welcome home a Companion, not just a pet.
Dog It Up creates a trustworthy path between ethical home breeding and loving families. Experience a journey built on medical transparency and lifelong guidance.
Built on Ethical Foundations
Setting an honest standard for pet care. No cages, no stress — only verified love.
Ethical Sourcing Only
"We work with verified home breeders who treat pets as family."
No-Display Policy
"No shop displays. Immunity and stress-free environments are prioritized."
Parent Information
"Full verified information of the parents is provided for every fur-baby's transparency."
Medical Transparency
"Every puppy undergoes health checks and comes vaccinated and dewormed."
Your Perfect Baby
"Expert profiling to match energy with your lifestyle and home dynamic."
Legacy of Care
"Leveraging 50+ years of veterinary excellence for your baby's start."
Celebrities Found Their Stars at Dog It Up
Loved by celebrities and trusted by pet parents across India.








































































The Rajasthan Roots
Our journey began in 1965 with Rajasthan’s first dedicated veterinary pharmacy, followed by our first pet centre in 1990, built on a simple belief: pets deserve the best care.
For Dipen, this isn’t just a profession, it’s his upbringing. He learned everything by watching his father, growing up surrounded by dogs, care, and compassion. From a very young age, he wasn’t just around animals, he was caring for them, understanding them, and treating them with deep empathy.
With over 50 years of family legacy and 25+ years of his own hands-on experience, Dipen carries forward not just knowledge, but a lifetime of love for dogs and gives you DOG IT UP.
"Building India's most honest adoption ecosystem."
Our Legacy Story